Women in Business: How to Build a Brand with Limited Resources

Women in Business is a series designed and led by women to share their knowledge about valuable and necessary business skills needed to drive growth at your company. Whether you are a startup or an SME, this series will introduce you to an inspiring, professional and highly skilled woman. Each session will cover a specific topic and will provide valuable expertise to people who are looking to improve their skills to increase their employability or to develop or start their own businesses.

Women in Business: How to Build a Brand with Limited Resources

This 90-minute session is specifically designed to serve small businesses and start-ups who are trying to build a brand, create an impact and thrive in the current climate.

With the challenges that COVID-19 has created, small businesses have lost a lot of their organic networking and customer acquisition channels, lost clients and had to pause any expensive or ambitious marketing activities. This webinar takes them through proven time-efficient and cost-efficient techniques so that they can not just survive but thrive and continue to make an impact.

The session will cover:

• The PMM formula – the foundation for sustainable business
• Building brand identity (simplified for non-marketers)
• Identifying and reaching your customers
• Social media on a lean budget
• DIY Brand Building techniques for solopreneurs and small teams

Webinar attendees will also have access to other Brandschooled resources such as FREE brand consultancy and office hours with Small Business Brand Coach, Aditi Jajal-Newey, and the chance to win a Brandschooled scholarship.

Cost: 100 NOK

**This event is free for HerSpace members**

This event is co-produced by HerSpace, Diversify and Africa Connect.

Aditi Jajal-Newey

Aditi is a small business brand coach who creates breakthrough brand clarity for small business owners. Her superpower lies in cutting out the noise and giving small businesses clear methods and messages to drive revenue and brand growth. She serves a very diverse set of happy clients through digital programs, workshops and 1-on-1 consultancy.

Born in India, raised in Dubai, and based in Norway, Aditi helps every entrepreneur and business she works with, with an open-minded, multicultural approach to give them the edge they need in an increasingly borderless world.

She encourages her tribe to build deep customer relationships by simply caring. ‘Care’ is a fantastic brand, business and marketing strategy, after all!

Aditi’s mission is to create as many ‘Lives Well Lived’ as possible through meaningful entrepreneurship journeys, and these sessions are where a lot of those journeys begin!